socializing billboards
Heineken is a brand that celebrates socialization. However, Brazilian self-regulations
ban people from alcohol ads in any outdoor media. So we turned this problem into
the solution itself, uniting two ads from different brands to create a social moment
with Heineken. All perfectly legal.
CCO: Laura Esteves
ECD: Felipe Cirino, Gregory Kickow, Rafael Alves, Yan Prado
CD: João Pires, Vinícius Pegoraro, Fábio Cristo, Leandro Vilas
AD: Matheus Távora, Lucas Hirata
[LePub São Paulo]
Role: concept, copy
🏆
Cannes Lions - 1x Bronze Lion, 1x Shortlist
