johnnie walker

Bruno Mars might not have a Brazilian citizenship, but he has something much more valuable
to us, a nickname: Bruninho. To introduce Johnnie Walker Blonde & Citrus, the brand’s
first ready-to-drink beverage, we sponsored Bruninho's megatour in Brazil and decided
to do the same thing Brazilians did to him: we created a nickname. So, Blondinho was born.
And with it, one of Diageo's most successful launches in Brazil.